Firstly, this keyboard arrived on time, packaged both thoughtfully and with care for my products and the environment.
I've had nice boards in the past. I've tended to purchase more gaming-orientated keyboards where the focus is on pacakging, colours and materials. On unboxing my Filco board, I was pleased but underwhelmed. The money that I paid had definitely not been spent on graphic design or branding.
The box is nice and sturdy, has a picture of the keyboard on it and a few labels. Buying a solid, professional quality keyboard, I can't see why you'd want anything else.
Once the board is out of the box, I really noticed the weight, the quality of finish and the overall look of the board. Being a 'ninja' (side-printed) board it's not breath-taking to look at, unless you really have a thing for the colour black. I immediately plugged it in to my Mac, quickly configured my modifier keys and began typing. I've not been using a mech board at this office yet and was acutely aware that it's really loud compared to my previous rubbish Mac keyboard that had long outstayed it's welcome on my desk.
I also purchased some red o-rings and found they made a difference to both the feel of the key travel and the overall volume and sound quality of my board. It's retained it's 'click' but is enough quieter to not feel anti-social in such a quiet office. I much prefer the feel of the keys with a little dampening at the bottom of their travel.
Getting acquainted with the ninjaside-printed keys took very little time. Having spent a little time getting to know each other, I'm typing much faster and noticeably more accurately. I think this is going to be my daily driver for a long time!
My only criticism of this board, and I knew the situation before I purchased: the USB cable isn't removable. To remedy this I've purcahsed a 3rd party cable that can be retro-fitted and allows you to disconnect the bulk of the cable to make moving the board around easier. I don't think I'll be doing it often, but it looks cool - in all honesty I'll probably just buy a second one for home!